Tag Archive: All4

Why ALL4 Advertising Sucks – Worst implementation of online advertising ever?

All4 (Channel 4’s online catch-up tv service) sucks and here’s why….

We all know and understand that content providers especially commercial channels make their money from advertising.

Advertising isn’t that much of a deal, we’re all used to it, but when that advertising gets in the way of service users actually accessing the content they want to see, that’s when it becomes an annoyance, and in this case it’s a massive annoyance!

Here is an example of an experience with All4…

To view a catch-up video I have to sit through 6 minutes of ads at the start. (6 minutes! and unskippable! – How anyone can think this is acceptable is crazy)
As i already watched the first 45 minutes of the show a few days previously on live TV I click to skip to the last 15 mins of the hour long show to catch up on the bit that i missed.
I then get hit with 3m45s of more advertising!  (total time wasted = 9m45s)
I then go to pause the video and accidentally hit the skip back button… and get hit with another 3m45s of ads (total time wasted = 13m30s).
I then skip forwards to get back to the spot where i was watching and get 3m45s of EVEN MORE ADS!!

So after watching the last 15 minutes I wanted to catch up on i’ve been subjected to a total of 17m15s minutes of bloody adverts, making my entire viewing experience take more than double the time it should!

This is the most shockingly poor implementation of online advertising i have ever experienced.
On top of all this the video quality is rather poor.

Dear Channel 4 / All4, If you see this PLEASE end this insanity and change your service to make user friendly. At least allow users to skip ads if they’ve already watched at least 3mins of advertising.

I’ve sent Channel 4 a message so will be interesting to see what their reply is.